"Fresh Like Homemade"
"Natural & Nutritionally Complete"
"Easy to Serve"
Fresh Like Homemade
Food that heals
Easy to Serve
Natural & Nutritionally Complete
Food that heals
90% of Pets don't get their nutrition right.
Most pet foods are made for shelf life, convenience and mass production, not for pet life.
Packed with synthetics, fillers, and heat-destroyed nutrients, they often leave the pets undernourished and low on energy
Nature never needed replacing
Pet Health First,
Not Shelf-Life & Convenience
Synthetics are not
Real Nutrition
Nature never
needed replacing
Synthetic Vitamins
is not
Real nutrition
Most commercial pet foods are made for shelf life & convenience, not pet life
"When food aligns with biology, healing begins."
"When food aligns with biology, healing begins."
Natural Food improves
Natural Food =
We didn't reinvent pet food. We just made it honest.
Real Ingredients
Naturally Preserved
Species Appropriate Diet
Made by a Pet Nutritionist
Everything that goes into Understood has a purpose.
To Nourish, to Protect, keeping it Natural.
- Real chicken, liver, heart, anchovies, moringa, egg yolk
- Air-dried slowly, not fried or processed.
- Vacuum sealed for freshness, not artificial shelf life.
- Nutrient test publicly shared.
No marketing magic. Just mindful making
NUTRIMEAL
1 Food - 3 Ways to Serve - 3 Easy Steps
Because mealtime should adapt to your pet, not the other way around.
Introducing
NUTRIMEAL
1 Food
3 Easy Steps
3 Ways to Serve
Because mealtime should adapt to your pet, not the other way around.
UNDERSTOOD's Nutripaw meal for Dogs & Nutrimeow meal for Cats
- Air-dried | Natural | Complete Nutrition | Home style
- Serve it as a warm soupy meal, a creamy semi-moist paste, or as crunchy dry bites.
3 EASY STEPS:
Just add water - Wait 5 mins - Serve.
LOVED BY PETS
Taste-tested,
picky eaters approved
SCIENTIFICALLY BALANCED
NABL Lab-verified to meet global AAFCO and FEDIAF nutrient profile standards
FULLY TRANSPARENT
Ingredient and nutrient test
report is openly shared.
COMPLETE & NATURAL
Real ingredients,
full nutrition
We didn't reinvent pet food
We just made it Honest.
Everything that goes into Understood has a purpose, to Nourish, to Protect & to Last Naturally.
- Real chicken, liver, heart, anchovies, moringa, egg yolk
- Air-dried slowly, not fried or processed.
- Vacuum sealed for freshness, not artificial shelf life.
- Nutrient test publicly shared.
NUTRIMEAL
1 Food - 3 Ways to Serve - 3 Easy Steps
Because mealtime should adapt to your pet, not the other way around.
Introducing
NUTRIMEAL
1 Food
3 Easy Steps
3 Ways to Serve
Because meal time should adapt to your pet, not the other way around.
1
2
3
Semi Moist
Add 1 portion Hot water
Soupy
Add 2 portions Hot Water
Dry
Serve as is
UNDERSTOOD's
Nutripaw Meal for Dogs
& Nutrimeow meal for Cats
| Natural |
| Air-dried |
| Home style |
| Complete Nutrition |
Serve it as a warm soupy meal, a creamy paste, or crunchy bites.
3 EASY STEPS
1. Just add water
2. Wait 5 mins
3. Serve Fresh
Complete & Natural
Scientifically Balanced
Loved by Pets
Fully Transparent
“When we feed with knowledge and intent, love turns into protection”
- Sudanshu Goyal
Founder of Understood
Pet Nutritionist
"I’ve seen many pets suffer because of misinformation, and many pet parents trying their best without knowing what’s right."
Understood began not as a brand, but as a promise.
To feed with knowledge, not guesswork
To simplify nutrition, not complicate it
To love better through understanding
When the food is right, everything changes.
Simple nutritional shifts often lead to cleaner teeth, better digestion, calmer skin, and a happier, active pet.
When the food is right, everything changes.
Simple nutritional shifts often lead to cleaner teeth, better digestion, calmer skin, and a happier, active pet.
Every pet parent who chooses better, changes everything
The real heroes of Understood are not us; it's YOU.
Every bowl you fill with real food starts a ripple.
Every time your pet thrives, another parent notices.
Together, we can end guesswork feeding and build a world where every pet eats what nature intended.
Not Just Pet Food
A way of feeding that respects nature, science, biology, and animal instinct.
For Dogs and Cats who can't speak, & pet parents who choose pet health first,
It's........UNDERSTOOD!
Not Just Pet Food
A way of feeding that respects nature, science, biology, and animal instinct.
For Dogs and Cats who can't speak,
& parents who who choose pet health first,
It's........UNDERSTOOD!